Avon Calling On Zoe Saldana's Star Power

New York, NY (January 12, 2010)  -- Avon Products, Inc. today announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress whose popularity is off the charts coming off a fantastic year where she starred in two of 2009 top hits Star Trek and James Cameron's Avatar which has already made over $1 billion dollars worldwide. Its no wonder Avon feels Saldana is the perfect fit for their Eternal Magic fragrance. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months.

"I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."

Geralyn Breig, Senior Vice President and President of Avon North America returned the compliment in kind, "Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She's a rising star in Hollywood -- and has built a strong reputation for playing empowering characters that leave a lasting impression."

Rising star? Zaldana has been a "star" since she made her feature debut as Eva Rodriguez in Center Stage (2000). However being a billion dollar grossing film is sure to make everyone, worldwide, a believer as to her talent and viability.

Saldana joins Avon's other celebirty partners which include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, and Derek Jeter.

Salada has completed woking on four upcoming features: Burning Palms which also stars Paz Vega and Oscar nominated actresses Adriana Barraza; the action adventure, The Losers; the crime adventure Takers, which also stars Jay Hernandez; and the comedy which also stars Chris Rock and Luke Wilson Death at a Funeral. And, Saldana returns to space it seems. She is slated to star in the next Untitled Star Trek Sequel, again for the winning Alex Kurtzman/Roberto Orci and JJ Abrams team.

Good move Avon.