Telemundo’s La Reina Del Sur Audience and Ratings Winner
Miami, FL -- After having premiered to an audience of 2.4 million viewers last Monday, Telemundo's latest telenovela, La Reina Del Sur (Queen of the South), again outperformed Univision across key demographics last Wednesday, according to Nielsen Media Research. La Reina Del Sur which is now the network’s most-watched premiere for a telenovela, grew two consecutive days in a row with 3.1 million total viewers (persons 2+) and delivered over 2 million (2,009,000) adults 18-49, up 29% and 31%, respectively, from Monday’s premiere.
Kate del Castillo is Teresa Mendoza in La Reina Del Sur a story based on Arturo Perez Reverte’s novel by the same name. The story revolves around Mendoza, who transforms from a young innocent girl to a tough woman surviving the world of drug trafficking.
This story, which is said to be based on a real live character, has had quite a buzz for a while now and has long been anticipated. A couple of years back Eva Mendez, was cast in an English language film about this same story which was being directed byJonathan Jakubowicz (Sequestro Express) and was being produced by Elizabeth Avellan (Machete, Spy Kids) and Sandra Condito (Sequestro Express) when production unexpectedly shut down.
With all the press and the high profile telenovela talent,including del Castillo, Humberto Zurita, and Rafael Amaya, tts no wonder the La Reina Del Sur had additionally ranked #1 at 10pm among all broadcast networks in men 18-34, regardless of language.
Locally, La Reina Del Sur was #1 across all stations in the time period in Los Angeles, New York, Miami and Houston among key adult demos, regardless of language. Among Spanish-language stations, the telenovela was #1 in Los Angeles, New York, Miami, Houston and Chicago among key demos. Source: NTI, Live +Same Day, 3/2/11; NSI 3/2/11 Adults= A 18-34 and A18-49.