Saturday, October 23, 2010

Eva Longoria Parker Adds Director to her Many Talents

Her documentary “Latinos Living the American Dream” Premiered October 21 in L.A.

The documentary Latinos Living the American Dream produced and directed by Eva Longoria Parker in partnership with the Pepsi YO SUMO initiative will premiere today at the Graumans Chinese Theater in Los Angeles. The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsis YO SUMO (I Add Up/I Count) movement which encourages Latinos to go beyond being counted and show how they add value to this country, in the year of the Census.

Eva Longoria Parker and Pepsi partnered to develop a documentary to present the Latino identity from a fresh point of view. To create I>Latinos Living the American Dream, Longoria Parker selected stories from a pool of over 600 submissions to, shared by Latinos from all parts of the country. Working with Cevallos Brothers Productions, Longoria Parker combined the entries to show a fresh perspective of the Latino community. "Every story entered was so inspiring, that identifying only a few to highlight was a difficult and intense process," said Longoria Parker.

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