Wednesday, January 27, 2010

New HBO Comedy Series "How to Make it In America Stars Victor Rasuk & Luis Guzman

HBO is getting real.  In addition to doing shows that include the Hollywood elite, the polygamists or the Jewish agnst, in their varied series, they are now turning their lens on the American Dream as evidenced in their new series How To Make it In America. The cast is a multicultural mix with New York as the background. The two young leads Victor Rasuk (Lords of Dogtown, Raising Victor Vargas), and Bryan Greenberg (Prime, HBO's Unscripted), are joined by Luis Guzman (Anger Management, HBO's OZ), Lake Bell (Boston Legal, What Happens in Vegas) and hit recording artist Scott "Kid Cudi" Mescudi (Day and Night, Poke Her Face. How To Make it In America kicks off its eight-episode season Sunday, February 14th (10:00-10:30 p.m. ET/PT), followed by other half-hour episodes debuting on subsequent Sundays at the same time. 

The exclusive HBO comedy series is executive produced by Emmy and Golden Globe nominee Stephen Levinson, Emmy nominee Rob Weiss, series creator Ian Edelman, Emmy-nominated director Julian Farino, Jada Miranda and Mark Wahlberg. 

The show follows two enterprising Brooklyn twentysomethings as they hustle their way through New York City, determined to achieve the American Dream. Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein (Greenberg) and his friend and business partner Cam Calderon (Rasuk) use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Rene (Guzman), who is trying to market his own high-energy drink, and their well-connected friend Domingo ("Kid Cudi"geoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome. 

How To Make it In America also stars Lake Bell as Ben's ex-girlfriend Rachel, who is concentrating on her own career and a new relationship; Martha Plimpton (Beautiful Girls, 200 Cigarettes) as Rachel's boss Edie, an eccentric interior designer; Shannyn Sossamon (40 Days and 40 Nights, The Holiday) as Gingy, Ben and Cam's artsy friend; and Eddie Kaye Thomas (Nick and Norah's Infinite Playlist, American Pie) as David Kaplan, a successful hedge fund manager and high school friend of Ben's. 

Upcoming episodes:
Episode #1: Pilot
Debut: Sunday, February 14, (10:00-10:30 p.m. ET/PT)
Plot: When his skateboard-deck business venture hits the wall, twentysomething graphic designer Ben (Bryan Greenberg) agrees to fund a "sure thing" leather-jacket hustle proposed by good-times best friend Cam (Victor Rasuk). Written by Ian Edelman; directed by Julian Farino. 

Episode #2: Crisp

Debut: Sunday February 21, (10:00-10:30 p.m.)
Plot: Using $3G they got via yet another high-interest loan from Rene, Ben and Cam buy up a roll of hot premium-denim material, then hit a series of dead ends in their search to find a manufacturer to make samples of their Crisp brand of retro-70s jeans. Along the way, they parlay a crashed late-night dinner with top fashion designer John Varvatos into a brainstorming meeting that may, or may not, hold the key to their entrepreneurial success. Meanwhile, both Ben and Rachel realize that they haven't totally moved on, and vow to try harder in the future. Written by Rob Weiss; directed by Julian Farino. 

Episode #3: Paper, Denim + Dollars
Debut: Sunday, Febraury 28, (10:00-10:30 p.m.)
Plot: While Ben and Cam track down a tailor to re-imagine some 70s-era jeans, Rachel, who works at an interior-design boutique for her eccentric boss Edie (Martha Plimpton), rethinks her future after reconnecting with a friend in the Peace Corps. Eager to get a bigger marketing commitment for his fledgling Rasta Monsta drink, Rene makes a buyout offer his marketing partners better not refuse. After Cam peddles some of Ben's skateboard decks to upper-crust Manhattan kids, they round up enough money to pay the tailor, deliver the denim and launch Crisp NYC.Written by Ian Edelman; directed by Julian Farino. 

How To Make it in America is produced by HBO Entertainment; executive producers, Stephen Levinson, Rob Weiss, Ian Edelman, Julian Farino, Jada Miranda and Mark Wahlberg; producer, Jane Raab.

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